LGO - Jacksonville Commodores full size

Le Grande Orange · 02-26-2005, 05:45 PM

Here is what the logo looks like at its full size.

The chisel effect sort of gets lost somewhat in the reduction to OOTP's 150x150 size, but rather than tweak things to accommodate that I just worked to make it look best at the full size.
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Le Grande Orange · 02-26-2005, 06:14 PM

And here's the design background, for those curious about the process.

The first thing I started with was knowing I wanted to use a chisel effect on Commodores. I've done bevel effects but not chisel, so I wanted to try that. The idea to italicize the font came right at the start. I also had the idea of using a C inside a circle logo, with perhaps a J nestled inside the C. With that in mind, I made a quick and simple paper sketch.

So, the original idea was mostly a circle logo with Commodores in its own box across the circle, with C and J together behind it. Jacksonville was going to be around the top of the circle, and perhaps some waves along the bottom of the C.

I worked first on chiselling the type. I ran into a big problem in that the original M in the font looked terrible with a chisel effect. It just didn't chisel properly and looked out-of-place compared to the other letters. I nearly gave up at that point, but decided to see if I could create my own M that would chisel better, and that worked. So the Ms you see in Commodores is not the true shape of an M in that font.

With that problem out of the way, I rethought about where to put Jacksonville. I've done the circle logo style so many times I wanted to try something a little different, so I decided to run Jacksonville underneath the Commodores type. I still wanted to keep the C behind, but putting the J inside it just didn't work, so that left some empty space inside the arc of the C to fill. I decided to put a baseball in there, since it is a logo for a baseball team.

However, in order for the stitching to show up enough to make that clear, I had to make it fairly large, making the C around the baseball bigger. I resized things sufficiently so that the ends of the C just touched the box around the city and team names.

Now, what to do about a J? I decided to drop it outside the C and make it match the C's curvature. This made it look a little less like a normal J, with the idea that its shape should also be suggestive of half of an anchor. The last step was to put in the cuff insignia for a commodore at the top of the J (well, technically its the insignia for a rear admiral, lower half, which is effectively the same thing nowadays), and the surround the whole thing with an outline. It probably could have worked without the outline, but since that is a fairly commonplace effect I decided to use it.

The colour selection was easy: dark blue and gold (the U.S. Navy's official colours), along with a darker gold for the shadow part of the chiselled type and the baseball's stitching and outline.

Specifically, the colours used are:

100% Pantone 123 (for Jacksonville, the lighter part of the Commodores chisel, and the insignia on the J).

100% Pantone 125 (for the baseball stitching and outline, the darker part of the Commodores chisel, and the outline of the shape surrounding the city and team names).

100% Pantone 308 (for the fill on the J and the fill on the shape surrounding the city and team names).

77% Pantone 308 (for the fill on the C).

40% Pantone 308 (for the outline around the entire logo).

By using lighter tints of the Pantone 308 I was able to keep to the "three main colours plus white" rule that many real-world logos follow.

Now, to me, the blue looks like a dark blue and the yellow looks like a yellow/gold colour, but my monitor is set fairly dark so on everyone else's the colours probably appear lighter.

And that's the story of the logo...

02-26-2005, 05:45 PM	#1
Le Grande Orange Hall Of Famer Join Date: Feb 2002 Location: Up There Posts: 15,642	LGO - Jacksonville Commodores full size Here is what the logo looks like at its full size. The chisel effect sort of gets lost somewhat in the reduction to OOTP's 150x150 size, but rather than tweak things to accommodate that I just worked to make it look best at the full size. . Attached Images

02-26-2005, 06:14 PM	#2
Le Grande Orange Hall Of Famer Join Date: Feb 2002 Location: Up There Posts: 15,642	And here's the design background, for those curious about the process. The first thing I started with was knowing I wanted to use a chisel effect on Commodores. I've done bevel effects but not chisel, so I wanted to try that. The idea to italicize the font came right at the start. I also had the idea of using a C inside a circle logo, with perhaps a J nestled inside the C. With that in mind, I made a quick and simple paper sketch. So, the original idea was mostly a circle logo with Commodores in its own box across the circle, with C and J together behind it. Jacksonville was going to be around the top of the circle, and perhaps some waves along the bottom of the C. I worked first on chiselling the type. I ran into a big problem in that the original M in the font looked terrible with a chisel effect. It just didn't chisel properly and looked out-of-place compared to the other letters. I nearly gave up at that point, but decided to see if I could create my own M that would chisel better, and that worked. So the Ms you see in Commodores is not the true shape of an M in that font. With that problem out of the way, I rethought about where to put Jacksonville. I've done the circle logo style so many times I wanted to try something a little different, so I decided to run Jacksonville underneath the Commodores type. I still wanted to keep the C behind, but putting the J inside it just didn't work, so that left some empty space inside the arc of the C to fill. I decided to put a baseball in there, since it is a logo for a baseball team. However, in order for the stitching to show up enough to make that clear, I had to make it fairly large, making the C around the baseball bigger. I resized things sufficiently so that the ends of the C just touched the box around the city and team names. Now, what to do about a J? I decided to drop it outside the C and make it match the C's curvature. This made it look a little less like a normal J, with the idea that its shape should also be suggestive of half of an anchor. The last step was to put in the cuff insignia for a commodore at the top of the J (well, technically its the insignia for a rear admiral, lower half, which is effectively the same thing nowadays), and the surround the whole thing with an outline. It probably could have worked without the outline, but since that is a fairly commonplace effect I decided to use it. The colour selection was easy: dark blue and gold (the U.S. Navy's official colours), along with a darker gold for the shadow part of the chiselled type and the baseball's stitching and outline. Specifically, the colours used are: 100% Pantone 123 (for Jacksonville, the lighter part of the Commodores chisel, and the insignia on the J). 100% Pantone 125 (for the baseball stitching and outline, the darker part of the Commodores chisel, and the outline of the shape surrounding the city and team names). 100% Pantone 308 (for the fill on the J and the fill on the shape surrounding the city and team names). 77% Pantone 308 (for the fill on the C). 40% Pantone 308 (for the outline around the entire logo). By using lighter tints of the Pantone 308 I was able to keep to the "three main colours plus white" rule that many real-world logos follow. Now, to me, the blue looks like a dark blue and the yellow looks like a yellow/gold colour, but my monitor is set fairly dark so on everyone else's the colours probably appear lighter. And that's the story of the logo...