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Market Sizes are really indicative of the teams' Market Share of the overall league money pool or maybe another way to look at it is that it is indicative of their financials compared to the "League Average" financials set up in League Settings because I there is no guarantee that someone is going to set up the Market Sizes in a balanced way.
If you set a League Average Local Media amount of $10mil. and then set all of the teams to a Market Size of 8...they are all going to get deals well over $10mil. Also, their baseline attendance (before accounting for the fan modifiers and ticket prices) is going to be well over the league average attendance that is set, etc.
I'm not sure of "why" they change occasionally. I think it is more just a relationship with long-term success (or lack there of) and it probably tries to keep things balanced around the League Average Market size, which is 6. I feel like it would be a bug to gain Market Size just because you signed more expensive guys...that shouldn't be how finances work.
But, that is all a digression from the point of the OP...which is that it would be nice for those of us that are tinkering with these settings ourselves already if we could keep the game from then adjusting them.
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