Market Size

redtiger7 · 12-19-2016, 02:36 PM

How is market size determined? I notice that the Toronto Maple Leafs are in a "huge"market, but the Toronto Marlies are only in a"big" market.

JeffR · 12-20-2016, 01:23 AM

There's not a set numerical value, so it's somewhat subjective. Essentially it's representing the number of fans in the immediate area who are willing to consider going to a game involving the league the team is in. So, in the case of the Leafs and Marlies, obviously the top setting for NHL hockey, but a little lower than that for the AHL (but still more than enough to fill the Ricoh Coliseum if the team's doing well.)

12-19-2016, 02:36 PM	#1
redtiger7 All Star Starter Join Date: Apr 2013 Posts: 1,013	Market Size How is market size determined? I notice that the Toronto Maple Leafs are in a "huge"market, but the Toronto Marlies are only in a"big" market.

12-20-2016, 01:23 AM	#2
JeffR FHM Producer Join Date: Apr 2002 Location: Kelowna, BC Posts: 16,623	There's not a set numerical value, so it's somewhat subjective. Essentially it's representing the number of fans in the immediate area who are willing to consider going to a game involving the league the team is in. So, in the case of the Leafs and Marlies, obviously the top setting for NHL hockey, but a little lower than that for the AHL (but still more than enough to fill the Ricoh Coliseum if the team's doing well.)