Some free publicity

[Erik W.]

Originally Posted by potatoman

I've learned differently from my marketing class. Advertising and publicity are completely different in that publicity may cost a bit but it doesn't cost the company anything. For example, a press conference and news release are classified as publicity but not advertising, and paid advertisement on TV is not in the same group as publicity. Or am I just wrong?

If you're being taught that, your prof is a goof. Publicity is the catch-all word that encompasses the whole ball of wax. It literally means "public information." A press conference and advertising are just two different means to the same end, which is publicity, or getting the word out to the public.

[Erik W.]

Originally Posted by rangers85

No, that's right. That's how we've been taught at TCU in the marketing classes.

OK, then maybe you marketing-types have a different definition of the word than us journalist-types. Wouldn't be the first time that two different areas have had different schools of thought.

[rangers85]

Originally Posted by Azamien

OK, then maybe you marketing-types have a different definition of the word than us journalist-types. Wouldn't be the first time that two different areas have had different schools of thought.

Yeah, I think marketing basically seperates it due to whether it costs money or not. Promotion also doesn't have the same definition of advertising or publicity. Of course, I'm not a marketing major either, finance & accounting instead, but just remember it from my intro to marketing class.

[Marc Duffy]

Many big companies have different departments dealing with PR and Marketing

Then there are even subdivisions between each of those departments as well.

Thanks for the write-up in the magazine ... can you covermount a demo now?