Fan Loyalty/ Market & Ticket Prices?

[thomamon]

Just wondering if anyone has any tips on how to make fan loyalty and the team market grow? Should I lower the ticket prices? Will that help at all?

TM

[DiMaggio5CF]

I'm not sure how to make those grow, but I think they do so at the end of the year; I would assume that winning a lot of games would be the primary way to get these to grow.

To make Fan Interest grow, however, win on promotion days.

[Ktulu]

Win.

Thats pretty much all you can do

[Dan Theman]

.... and schedule promotions on days when the odds heavily favor you.

[thomamon]

I ran a test league where I set all teams to Good Market and Good Loyalty. I then set the price of tickets as follows:

AL East: $8.00
AL Central: $9.00
AL West: $10.00

NL East: $10.00
NL Central: $11.00
NL West: $12.00

What I found is in the AL East the first place team sold out every game and had a huge amount of money for Merchandising Revenues.

The AL Central had made the most money from attendance and a decent amount of merchandising revenue.

The AL West had decent attendance and decent revenue.

Has anyone else ever noticed this?

[Cooker]

I'm curious to know how the NL West team did, with ticket prices at $12.00 per.

[theasfl]

yeah explain the NL breakdown

[thomamon]

All of the nl west was set to $12.00.

The team that was in first place was San Fran, with a record of 100-62.

There total attendance was 3,273,443. By the way I set all stadiums to 50,000 capacity. There Attendance Revenue was $39,281,316 and there merchandising revenue was $12,391,053. They rose from a 77 fan interest to 85 that year.

The second place team won 85 games. There fan interest dropped to 59 and they drew 2,592,604. They made $31,111,248 in attendance revenue and $9,038,952 in merchandise.

The last place team dropped to a fan interest 50, drew 2,461,910 w/a attendance revenue of $29,542,920 and merchandise revenue of $6,790,624.

Anymore questions let me know.

To me it seems like the best bet is to charge $9.00 a ticket if your fan interest is around 77.

[thomamon]

OK, Here is first place teams for NL East and Central.

NL East - $10.00
Record: 96-66
Attendance: 3,760,911
Attendance Rev: $37,609,110
Merch Rev: $28,218,074

NL Central - $11.00
Record: 86-77
Attendance: 3,228,168
Attendance Rev: $35,509,848
Merch Rev: $9,012,437

[jbmagic]

what roster set you use for your test?

and was last year financies stuff in front office for each team the same?


thanks

[thomamon]

I used fictioinal rosters and created a new league with no previous years financials.

[LawDawg]

Sorry, I was a little confused by everything. Can you give us the bottom line. If the goal was the greatest total income (attendance income plus merchandise income) - what was the best ticket price for the first place teams, for the mid placed teams (2nd or 3rd) and the last placed teams.

Thanks

[thomamon]

In a nutshell, teams with a 77% Fan Interest seem to made them most money when starting off the season with tickets at $9.00. I haven't done studies with fan interest any higher.

TM

[jag2k2]

Back in the dark ages (STB 2003), I asked the same question and someone replied that the number of "sellouts" during the year determine if "market" goes up or down. I have since seen this trend and have accepted it. Unfortunately I cannot link the response since it was so long ago.

[thomamon]

So it does pay to lower prices to sell out