Quote:
Originally Posted by PhillieFever
I have a question, I love the premise of the tool, but I can't seem to get it to work right. What I want, is the market numbers for 1924, but when I input the year in box E(I believe) I get real crazy numbers like 59 and stuff. Am I doing something wrong?
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No, probably not. The old market sizes are goofy, because the TV markets are pegged to today's numbers and I couldn't really make it different because I didn't have data on old media numbers, so..what ends up happening is you get numbers over 20 for those larger markets for back in the day. For those situations, you just use 20 as the market size and go from there.
The year thing wasn't even made for the market size tool, it was for an older version of it and I grafted it together to make it do that, but like you can see, it's somewhat imperfect really...
Another idea is...for older markets, you can perhaps just use a super small modern market rather than the actual one, since back then the media markets weren't as big and radio -- rather than TV -- was the dominant player. That might lower the sizes of the markets for you somewhat.