03-20-2019, 01:34 PM
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#21
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Hall Of Famer
Join Date: Jun 2011
Posts: 3,630
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Quote:
Originally Posted by the_mad_monk
My (limited) research so far shows that there were very few national brands advertising at ballparks pre-1920. And since most of the large outfield signboards were hand-painted, minimal graphics were used. They focused on large letters and verbiage that could be seen from the infield stands (wealthier fans?) concerning products that could be bought locally/regionally.
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Correct.
The types of ads found in old ballparks can be divided into the following categories, roughly in order from most to least common:
- Alcohol (spirits and beer);
- Tobacco products (cigars, chewing tobacco, cigarettes)
- Newspapers
- Men's toiletries (shaving creams, razor blades, soap, hair tonics, toothpaste, etc.)
- Men's clothes/furnishings (tailors, haberdashers, hatters, shoemakers, etc.)
- Soft drinks (became more prevalent after 1920) and other refreshments (chewing gum, ice cream, candy, etc.)
- Automobiles (after about 1912) and automotive products (gasoline, tires, etc)
- Entertainment (theaters, vaudeville houses, traveling shows)
- Anything else that would potentially appeal to the largely male clientele at a baseball game.
There wasn't much national advertising prior to the 1920s. Among the brand leaders in advertising were:
- Beer - Annheuser Busch, Schlitz
- Tobacco - Bull Durham, Lucky Strike
- Chewing gum - Wrigley's
- Soft drinks - Coca-Cola, Moxie
- Men's toiletries - Gem razor blades, Lifebuoy soap
- Men's clothing - BVD
You can take a look at this site for more information
Last edited by joefromchicago; 03-20-2019 at 01:35 PM.
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