You have to use the drop down to find the metropolitan area you're looking for in terms of population and TV market size. It's really not a particular super great tool for people looking for small communities, in that, it was really designed for people operating MLB-like leagues trying to get fairly realistic market data for the years. The TV market data is only real world, I couldn't go back and do it for the past, because well...it'd have been a lot. So, instead, the only thing that alters backwards is the population stuff.
But yeah, the only information/cities in the tool are metropolitan areas, so you usually have to search for the MSA that city is within in order to get a good gauge of what to do. Another idea is to perhaps use a percentage, so if a particular area is a 10, then make it a 5 to simulate the smaller area you've chosen.
Hope that helps a little bit.
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