Claressa Shields’ domination of Ivana Habazin drew lower viewership than her prior appearance on Showtime.
Nielsen Media Research revealed Tuesday that a peak audience of 288,000 watched Showtime’s telecast of the Shields-Habazin fight Friday night from Atlantic City, New Jersey. The average viewership for their 10-round, 154-pound championship match was 255,000.
The peak and average viewership figures for Shields’ previous fight on Showtime, an easy victory over Germany’s Christina Hammer in a 10-round, 160-pound title bout April 13 in Atlantic City, were 369,000 and 339,000, respectively. The Shields-Hammer match was a more significant middleweight title unification fight and aired on a Saturday night, when viewership for boxing broadcasts typically is higher than on Friday nights.
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She's talked about equal pay for female fighters but she'll need much better numbers than these if she wants to be paid on the same level as top male boxers.
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