Well, my owner (Larry Dolan) gave me a goal of increasing avg attendance to 30,000/game from 27,953. I CUT ticket prices from 41.50 to 38.00. My season ticket sales went from 8397 to 13,331 a 58% increase. So far my average attendance is 29,992. My total revenue from tickets is projected to go from $86.5M to $105.1M. JUST from cutting prices.
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