My current fictional league is also my longest --I'm in my 14th season, played over a period of 14 months. What keeps it fresh for me is taking over poor teams and trying (as GM and manager) to build them into contenders. Once I've done that for one team I switch over to another. That also helps with immersion as I get to know players in both of my 12-team leagues. I also play out all of my team's games.
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