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World Cup of Hockey and Olympics
The NHL wants to grow the game worldwide but also wants to have some control of it. There are sometimes different opinions around the league if the Olympics advance the game. Especially for European players and fans that is an important tournament, for North American players and fans probably mostly the World Cup of Hockey is more important. Maybe these tournaments become a more integral component of the NHL schedule in the future. Players who participate in it could get hero status, depended of personal and team success. World Cup or Olympic winners gain also attention by fans and media in their career autumn even when they decline in terms of performance. That means having such a player on the roster could have a positive effect for the attendance, media reports, merchandising and so on. A successful World Cup also gains a lot of money for the league, so that is very probably that the salary cup raises the next saison.
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