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Market size
Over time the market size could change. Next to the population size in the metropolitan region maybe there could be a point system for general hockey interest (penetration) and the change resulting of success and fan work and so on. With great short term success average markets could turn into very big markets for a while for example. The result could be corresponding consequences for merchandising or free agents willingness to join the team and so on. If the success is not sustainable, the market shrinks again to the exit level. On the other hand we all know there are traditional very crazy, very big hockey markets where the success can stay away for a long time and the market still does not shrink. Sometimes even the opposite happens there because the region is very dynamic in general and hockey rather is a sense of life.
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