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CBS probably didn't want to take an extended break after all the early games in Week 1 had been preempted for Pope John Paul I's funeral. Can't piss off the NFL audience every week. They probably told Ed Bradley "you get five minutes at halftime; nobody knew who Congressman Ryan was, anyhow".
Jim Jones got his immortality, though. This is where the phrase "drinking the Kool-Aid" comes from.
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