They ought to knock off the nonsense with these alternative uniforms, or whatever they are called (City Connect?). I'm looking at Orioles at Red Sox at Fenway Park. The Red Sox are dressed in . . . let's see if I can find a picture . . . okay, here it is. "
Fenway Greens".
Jesus. I thought I had gone through a time warp and was watching the Oakland Athletics.
I get the concept. The "Greens" is supposed to be picking up the color of the Green Monster, I believe.
Qualifier: I am just an old fud that nobody gives a damn about in marketing terms. Obviously, I am not the target audience for this money grab.
But I will go down fighting: These are the Boston
RED Sox. Pride in one's team traditions is, to me, basic for true fandom. Otherwise, they are selling their alternate jerseys to airhead dilettantes.
And ultimately harming their own brand in the pursuit of profits.