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Good performance and tenure with a franchise is a logical theory about how popularity works. However I have occasionally traded a minor league player and gotten one of the "fans are unhappy about the trade" emails. So there is something else at work.
I clicked on the Braves and looked at their AAA team. I didn't even make it through all the pitchers before I found two, Bruce Brubaker, and Casey Cox, who don't fit the theorized formula at all.
Then, of course, in actual MLB events, we should remember the popularity of Marvelous Marv and Ray Oyler.Marv got to do commercials but it should be remembered that after over half a century Oyler still holds most of the offensive records for Pilots short stops.
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