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So I decided to test how Market Size impacts the four forms of revenue: Gate, National Media, Local Media, and Merchandising.
I set all the teams in a league equal to 50 Fan Interest and 5 Fan Loyalty. Then I eliminated all but one of the forms of revenue and incremented the market size to see how it impacted average team revenue. The chart below shows the multiplier applied to each type of revenue at each market size. So at Market Size 10, whatever value you have for National Media would be multiplied by 1.6 and the value for local media by 1.44. Again assuming Fan Interest is 50. Those factors don't form smooth curves so I'm guessing there is some rounding going on, but they are pretty good rules of thumb I think.
I did some testing of how Fan Interest and Fan Loyalty impact the numbers as well, but not as thoroughly.
1. Gate is not affected by Market Size
2. National Media is not affected by Fan Interest
3. National Media is only affected by Market Size up to size 12 (and obviously if you set the contract to be the same for each team it won't be affected by Market Size at all).
4. Gate, National Media, and Local Media are not affected by Fan Loyalty.
5. Merchandising is affected by Fan Loyalty
Note that it's possible that Market Size or Fan Loyalty will impact Gate revenue if you change the ticket prices away from the league baseline. That's not something I tested.
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