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I use Photoshop and Illustrator... They are on the expensive end but I do a fair amount of work and those are my preference... Photoshop Elements is a good one and much less expensive but has limitations and won't do everything that PS does... Paint Shop Pro is another good one if you are on a budget and I used it for several years before going to PS Elements and then to PS... There are several others that are equally good but sometimes it comes down to personal preference and what you feel comfortable using...
I am not sure what you mean by "I am unsure what programs can modify the naming conventions in some of the logo's and things like that."
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