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If money isn't that big of an issue, they should just try to compete with the NFL. If they can absorb the losses for 5-10 years, it might catch on.
Don't include several of the safety measures the NFL uses that make the game worse, like the kickoff rules and 15 yards for touching the passer. Allow more contact downfield to lessen penalties. And cut back on the obnoxious commercials, they might get some interest after a while.
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