To each his own, and that's how it should be
For me, I'm very much looking forward to the Daytona 500 on Sunday (and enjoyed the Duals last night), and while I'm an NBA fan and might watch the Saturday evening competitions, I've zero interest in the NBA All-Star Game. The game itself might be almost interesting, but all of the mugging, schmoozing, and focus on mostly-irritating personalities is too much for me (which is why the skills competition & 3-pt stuff will be watched only on dvr - so I can fast-fwd thru all of the nonsense).
Also, the XFL kicks off this weekend. I'm sure I'll be in the minority here, but I'll be watching. Not nearly as intently as I do the NFL, but it'll be on in the background and I'll certainly catch some of it. (The USFL doesn't start until April.)