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Broadly speaking, licensing generally has to do with use of a person's image in a commercial product. So, if you see a player's face on a live card it likely means that he is covered by the MLBPA license that OOTP agreed to with the union. If there is no face, he is likely not covered (or OOTP doesn't (yet) have an authorized image of him to put on the card). I don't know the details of DFA'ed players or new 40-man additions to the roster or recent debuts and MLBPA coverage under their licensing agreement ... but as PT users we see the net result in whether there is a live card photo or not. Obviously, retired players are not covered hence the fantastic artwork used in place of pictures. Same with minor league players that are not under the MLBPA. It will be interesting in years ahead to see how the minor league players and the MLBPA sort out MiLB player image rights with the MLBPA unionizing and representing them.
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