I am an active subscriber and have been off and on for about 20 years (more off if I am honest). I do it to get the yearbook issue and occasionally there are other things I like but the Athletic provides better Hockey coverage these days. With that plus the website now being just another page on the SI page, this will be my last year as a subscriber. Still like THN podcast but even that is nowhere near as good as the SN "32 Thoughts" podcast for in-depth coverage and commentary.
I usually let my subscription lapse so I could re-sign up to get the free gift...still have several THN keychains