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It's not just the licensing with the alumni association, MLB the Show also has a partnership with Topps, which I'm sure is not free to go on top of that.
In order to have something similar, OOTP would need to either partner with a similar company, or track down the families of all those players to get permission to use unused pictures card companies did not use to create their own.
It might just be too rich a price tag right now, and not worth the time and investment for OOTP right now.
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