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The kicker here is that it's not the license fees for retired players. The major issue is that there is no union or other group representation for retired MLB players which could negotiate a decent package deal.
If you want to include historical players, your lawyers are going to have to track down their lawyers, then do lawyer things together. And you have to do that for every single player you want to include. If that player is dead, you need to track down their descendants. Who wants to volunteer to track down all of Ice Box Chamberlain's kids, grand kids, great grand kids and great-great grandkids? If there isn't an established estate with whom you can deal, you need to get everyone.
That gets stupid expensive really quick. And it's going to take time. Time is money, so now it's even more stupid expensive.
And there's no financial incentive for retired players to form such a group. There's demand for a few select individuals, but they'll just negotiate their own deals (through their lawyers). What amount of money would OOTP have to pay each year to get a license deal, which would result in any meaningful financial gain for the players?
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While I'm still around...
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