[QuantaCondor]

Also, not to double-post but I think this deserves separate emphasis: The game doesn't really need to care about casual players. It needs to care about maximizing the number of engaged players. Those are who the whales interact with in diamond and who might eventually convert to spenders themselves. There is a key difference in the strategy for appealing to each of these groups, though I guarantee someone in the casual crowd will respond thinking otherwise. The casuals basically just need to have enough of them exist for the game to be well populated at low levels, which is always going to be true because of the large number of abandoned teams created on launch or otherwise that will supply low levels. And there will always be abandoned teams, even if the game's experience is perfect, just because of the nature of online modes like this. The concepts of player churn, retention, acquisition, etc., are always going to occur in online games.