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I think they should take a strong look at the Ultimate Team model where you can't buy gold directly, you can only purchase packs with real money. Anything to boost the supply of cards (ideally combined with some quality of life improvements to reduce the tediousness of auctioning). I'm sure they've done their market research and know where their revenue is coming from, and maybe they know there are 20 people who spend enough that it doesn't matter how many thousands aren't willing to spend anything in the current environment and we have to live with that. But from the outside it seems that users who are serious enough about the game to participate on the forums aren't really feeling excited about playing year after year. A game needs that pool of non-paying users to serve as the content for the whales.
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