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Maybe they want to have fun building a team and playing with diamond players against other teams of diamond players.
Not everything is about ROI. Tournament rewards are pretty small compared to what you just earn naturally. A typical 16 team quick Bo5 tournament gives out 2,000 points, that's an EV of 125 per player over a couple hours. Big deal.
I do agree that there should be more diamond packs as rewards. There are way too many unique diamond historicals out there so the availability of necessary ones is microscopic.
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