[Cobra Mgr]

Originally Posted by Reed

I can see Nike or someone paying an athlete a 100,000 or whatever to use their likeness but on the condition they attend a certain school to maximize their exposure. They want to spend their money on a kid that will likely go to the final four. Not going to spend their money on a kid going to a weak basketball school.

All they care is if they go to a Nike school. If they are talented enough, they are going to want to get into their good graces for when they hit the NBA. Because if Nike low balls them now, UnderArmour will swoosh, um, swoop in.