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I personally don't have any issue with people trying to maximize their earnings in any game within the mechanics of the game. That's 100% expected player behavior, and all game devs know it.
In my opinion, the bigger problem is the game is currently set up to incentivize tanking; or, at least, to make promotion feel bitter sweet. That's a game design problem. Making it against the rules to tank doesn't solve the underlying issues. What would solve it are better or different awards at higher ranks.
I know there's always some group that will cry about the rich getting richer. It's pretty sour grapes though when you consider that it's the whales that make it possible for everyone to play the game and they are usually perfectly happy with modestly better rewards. Besides, if you're not going to compete against them at the highest levels, what do you care how pimped out their team is? Nevertheless, there are also the options of unlocking functionality or giving purely cosmetic rewards. For instance, progression could unlock additional ball park customization. There's a lot of options available to the devs.
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