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I think the solution is simple. Players really shouldn't have much impact on fan interest. There are really only a handful of players in the league who I think substantially draw crowds these days. Fan interest seems to be most tied to competitiveness.
I'd make the system a mix of how the team has done in recent years, how they're currently doing, and how they are projected to do. The last one being important. Take for instance your 70-win team made a bunch of moves in the offseason and is now projected to win 95 games next season. That should increase fan interest.
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