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Hi quillenl,
I created a thread on this topic last month and my conclusion was similar to yours in that sustained winning brings no tangible change to either the market size or fan loyalty.
I suspect many people are still under the misperception that sustained winning can change either because fan loyalty and market size do seem to increase with sustained winning in prior OOTP versions.
I have done some testing myself using two teams: Chicago White Sox (a notoriously small market with terrible fan loyalty and low fan interest) and Detroit Tigers (mid-market team with average fan interest), and here are what I found:
1. There appears to be no connection between winning and market size. Market size seems to change at random.
2. A sustained success will increase fan loyalty for teams with terrible fan loyalty ratings; teams that already have above average or higher fan loyalty ratings would rarely see increase in fan loyalty.
3. Fan interest will gradually increase after a string of winning seasons. Signing popular players will provide a brief bump in fan interest due to interest modifier, but the bump will eventually disappear and your fan interest will go back to its earlier level.
As such, I have arrived to the same conclusion as yours in that in OOTP19, it becomes extremely boring to play a small market team since players cannot improve the team's financial situation (because fan loyalty and market size are hard to improve) even when the team has a string of winning seasons. In the past, having 2 or 3 90+ win seasons would bring about a bump in fan loyalty (and perhaps in market size as well), and thus, improving the team's financial strength. But in OOTP19, that no longer appears to be possible. It is a frustrating experience for players who enjoy leading a small market team and developing the market and fan loyalty, but such opportunity lamentably is gone.
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