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there are multiple independent variables to track. a little calculus will clear it up, if motivated and you get enough data points... its going to be basic, simply plotting them will show the shape (the math) of the curve well enough for this context. even eye-balling it like me is ~nearly good enough.
1 key thing to know is that as far as what you choose to go with for season vs regular season, it does not change how much you need to price a ticket to selll out. never let the 2 choices mix.. they mean nothing to each other.
so, you want to increase the price of the season ticket as high as you can go until you break-even with the opportunitiy cost. it's not just more income than before, it's more incom per seat than before... that's all that matters when you choose a season ticket price. pretty sure they didn't think it through, but you start getting negligible returns, obviously. there was a patch note that said it stopped a problem with escalating gate revenue through overpricing, but there must still be a little loophole in the logic used.
* if a morbidly losing team, you may want to reverse what i said above... you may get more income by selling a greater # of cheaper season tickets, since those seats would otherwise go empty... i have said everythign from teh point of view of a winning team.
e.g. (slightly non-default settings, but close.. think default ticket price is +$2 from default 24->26 or 26->28?, baseline attendance is 30k or 31k etc, so default will be a bit less than the #'s i use, but the proportions should remain the same relative to baseline ticket price and attendance)
$80 season ticket sells out ~12,800 out of 55,600 stadium. anything less than 100 interest and it's less. (~23% at nearly 3X baseline price after a WS and 100team interest)
if i sell for ~$78, the additional seats sold does not make up for the loss of income of those seats selling for the drastically reduced regular season price.
i think at some point it should start going the other way, but for a 55.6k stadium and the context i gave i generally make more money if i continue to increase the season ticket price.
they may need to change somethign here?
other stuff --
fri-sat-sun sell x% more tickets, all other things remaining the same, compared to mon-thurs. easy to learn.
record definiteyl helps... opening day you can ~double the ticket price. after that, you need to win games in order to charge more money for the gate ticket price. you should be able to reach 150% or so of the ticket price if oyu win a ton. (think 120+wins or so, then negligible returns from wins? a bit of an educated guess here)
in the playoffs you can price quite high, like opening day, but a bit less. i think more successive playoffs in a row help? too many moving variables to be 100% sure, but i cna price more in playoffs after a few WS. if i recall, the first couple years i can actually reach a higher season ticket price than what i can sell a playoff ticket for and get a sellout. (what i consider a sellout)
with my setting if i want max attendance at max price (only an assumption that it give optimal revenue, certainly no gaurantee) i can start at ~$32-36ish and raise it to ~$60 in the best seasons.
season ticket price is always ~$80. i still get minor bumps to resulting yearly average ticket price if i bump it above $80.
now, my goal wasn't maximize profit... it was maximize profit relative AND max attendance. so, some of my conclusions may differ from yours, but teh same methods are used to get there. Also, i don't lose much, so that is a HUGE factor in greater understanding of the variables involved. all of this comes from a perspective of best-case scenario when it comes to interest/winning. (which is when it matters most to maximize profits, i might add)
Last edited by NoOne; 12-02-2017 at 11:48 AM.
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