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There are a few factors involved. The individual attribute categories are weighted differently in the ratings, so that's part of it - Brodziak has good mental numbers, but that's the least-important category when calculating the overall rating, so Shore's advantages in offense and physical will put him ahead.
The star ratings don't have a straight-line relationship to the attributes, i.e. they're not just a simple total or average. They take into account the role the attributes suggest the player is capable of playing - Shore, by the end of the first season, probably has the scoring ability to play a top-6 role, but Brodziak can't effectively do that anymore.
The summary numbers can also cover a fairly broad range of totals, so if Brodiak's are on the low side of 13-14 and Shore's on the high side of 15, that could be enough to account for some more of the distance.
Shore's also young enough that there's probably still a little scouting error left in his evaluation (highlight the following blank space if you don't mind a spoiler about his development: I checked his numbers in the database, and he's very likely to top out at 2.5 stars - 3.0 is possible, but improbable, so the 3.0 may be exaggerated.)
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