It seems to be a combination of personality, perception and accomplishment. A local player perceived to be selfish will not be as popular as another non-local who is "civic minded". The personality descriptions give a clue.
Players who win awards are significantly popular. I sense team performance is also included
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RichW
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“Conservatism consists of exactly one proposition …There must be in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect.” Frank Wilhoit
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