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Until and unless there is actually a legal order or judgment, it is a presumption that they have a right to be granted what they are asking for. Merely asking iTunes/OOTP/etc to do something does not mean they would win an order to require it in a legal proceeding, it just means they are asking for it with the assumption that most entities will grant them the request. It does not even mean that MLB would actually take legal action if their request was denied, although they would certainly reserve the right to take such action.
Having been involved in the sending of cease-and-desist and other take down notices, the vast majority are complied with without having to get court orders or even threaten legal action. When there is resistance, and legal action becomes the only venue available, they do not always choose to take that route. In those instances, the entities who refused to comply actually come out ahead of those who backed down easily. It can go lots of ways, but I would never presume that a request to do something carries the same weight as a an actual court order/judgment.
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