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So, what I'm reading as the basic reason for this not being done is that this is no one's full time job to work on this. This is a part-time job for a couple of people.
I am also reading that it is a mistake in a business plan to make a plan for delivery and release. No one should expect anything and when it arrives, it arrives.
So I asking in my annoying way, is it part of your 'plan' to make it seem like a bunch of people who have no idea how to run a business are running the business? Is it the company line to say that you shouldn't release information to the public because no one knows just exactly what you can commit to?
My comments may seem a bit harsh, but either you are running a real grown-up business, or you are pretending to. Your excuses of 'not a full-time job' are exceptionally lame. When I used to do programming jobs on the side I would still be held accountable to the timelines I gave my customers.
If you want to stick to your stance that 'we shouldn't announce anything', then do it. Don't announce you have a boxing game, football game, or whatever. Don't announce you are working on a project. Just wait until you have finished product and open the store. If you want to create 'buzz' then do it as professionals who can judge the work to be done and the resources required.
You are trying to do it both ways, and it is unfair and misleading.
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