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I haven't run a league in quite awhile but I will tell you what I look for when I join a league. I may be a typical user or not but here goes:
1) The commish is the most important thing for me. I'm unlikely to join a league where I haven't at least heard of the commish. I want to join a league that will keep running for awhile and not collapse when the commish gets bored and moves on to the next project. Most of the leagues I've been in have been because I was a GM with the commish in the past or is a well-known board personality. If know some of the other GMs, the more the better.
2) Back story. I do like leagues with an interesting idea or twist. I'm not a historical player so I can't comment on that aspect of it.
3) Good GMs. I like competing against good GMs and building up rivalries. I'm more likely to join a league if I know one of the GMs has the reputation of being really good.
And now some advice:
- Talk to some GMs and solicit ideas for a league. As you've found out, nothing is more frustrating than putting a lot of effort into a league idea and not finding a lot of interest. Before you start, just ask around what kind of league people are looking for. Find out what people want to join and make your league based on that. Ask them to join before you publish on the boards so that the league you advertise isn't empty (again, the quality of the GMs is something most people look at I'd expect).
- Keep it small. It's a lot easier to fill and keep full a smaller league. I find it also builds up more camaraderie among the owners. People are also more likely to join a league if they see you just need to fill a couple openings vs 30. The odds of the league that needs 30 to be completely full is pretty low. If it really takes off, you can always expand later. Contraction is much more annoying.
- If an online league fails and you're still interested in it, maybe make it into a solo dynasty and post it on the boards. You'll get interest in it and you'll get free advertising for any future leagues you do.
Hope this is helpful, it's just something I'd like to see more GMs do.
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