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I work in marketing and can echo a lot of the suggestions in this thread. Paid search/SEO, Twitter, Facebook, etc. should be huge avenues for you to look at. Facebook and Twitter will generate you fairly large amounts of business, I think. They do for my company and we do MUCH more boring and hard to sell stuff than video games.
If you guys would ever like any advice or help, please don't hesitate to get in touch with me, I believe Steve and Markus both have my e-mail.
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