Quote:
Originally Posted by endgame
Preseason is the time to roll out marketing and opening day is the time to have the game ready for those who may potentially come aboard.
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Agreed. Considering the limited resources marketing should be very focused during times of the year where fans are thinking about what it would be like to run a team. Based on that I would use the following schedule:
- Announce the game w/ new feature list around the start of Free Agency/ winter meeting period
- Market heavily during spring training
- Release the game on/around opening day
- Market during the week of the MLB draft. Offer a discount during this time.
- Market during the week of the trade deadline. Offer a bigger discount during this time to rope any holdout customers and maybe get them in for next season
- rinse/repeat