Quote:
Originally Posted by Andreas Raht
Most people find us through Google, searching for "baseball games". A good Google page rank would help us. To get a good page rank, it's important that many other sites link to our site ( www.ootpdevelopments.com/ootp). So, anybody who links to our site, helps us  |
I dabble a bit with SEO and it's a bit more than just having other websites link to your site.
Content is very important to get your ranking higher on the search engines as well as optimizing the website for certain keywords. The good news is that OOTP falls into a good niche and already has a pretty decent ranking for the keywords baseball simulation (4th) and baseball simulation game (3rd). I'm guessing the keywords you would like to go after are baseball sim, baseball game, and just baseball? Looking at the meta keywords, it looks like a couple edits can be made to target different keywords there.
As someone else mentioned I think some kind of OOTP blog would help with google page rank as well as spreading the word about the game. One of the most powerful marketing tools is word of mouth... maybe offer some kind of referral bonus. Say I refer a friend to purchase the game, I get a discount off my next purchase or something along those lines.
E-mail marketing is also a useful tool and if done correctly can be very cost effective. I work in the business and there are ways where you only have to pay out on the sales made. For example, you rent a list manager's list and they pay you on a CPA (cost per acquisition) basis. Basically you pay the person sending the e-mail a certain amount for each copy they sell. OOTP costs $30 bucks and you will pay out $7 for every copy sold coming from the sender's link. So you only get $23 per sale, but you are tapping into a lot more users. Some list manager's databases have millions of e-mails (although they are not all targeted to your ideal demographic).