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Google may be our friend, but I consider myself very search-proficient and it was difficult to find any information on cost of seating capacity upgrades.
After some hunting I found articles on the price of Wrigley's bleacher expansion several years back. They added approximately 1800 seats and the estimated cost was (at the time) pegged at anywhere from $15 mil to $50 mil.
By my highly unscientific method of averaging the per-seat cost from both ends of the spectrum, I'd say $18,000 a seat is viable depending on the amount of construction needed.
Perhaps that means with $99 million you could roughly expand about 5,500 seats? Presuming all the seats sell and they cost about $25 a pop, not including extra money spent at the ballpark, it seems like the extra seating would pay for itself in about 8-10 years. That sort of seems in the right ballpark, pardon the pun.
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