Welcome, Scott.
Hiring coaches is intended to be more difficult in this version, but not
that difficult. Usually offering decent money to low-rated coaches with little experience will do the trick.
However, some other factors may be at play. I found these passages in the on-line manual:
Quote:
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The job being offered, the contract terms, your team's performance and track record, along with your own personal reputation are all factors in whether or not the person will accept your offer. Additionally, you could be outbid by other teams, too!
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and
Quote:
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Note: Firing a coach also has a very strong impact on how that person and other potential candidates perceive you.
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Read more about the process
here.