Quote:
Originally Posted by bear
Mr. Portillo also owns a chain of restaurants now calling themselves Brown's (previously Brown's Chicken). WSCR, a local sport's talk radio station has Brown's as a sponser. One of the program host's, Mike Murphy, runs a contest for callers that he has dubbed "Where's the beef?" and the winner gets free beef samiches (a little Chicago vernacular) from Brown's.
WSCR also carries White Sox games and my car radio is pretty much there permantly. When I drive to the IBHOF inductions I can pick them up til I hit Cleveland. Localy these type of beef sandwiches are called Italian Beef Sandwiches. That is how they appear on the meus of greasy spoons and fast food joints. The Italian Beef is a unique Chicago cullinary contribution. Debates can get heated over favored seasonings. I prefer mine to be "hot" and that raises additional questions regarding the Gardinera that is applied. I'm pretty picky about my Italian beefs. I don't order from places whose seasonings suck (for me that means they taste entirely like black pepper) or whose Gardinera I don't like. There are too many joints around selling Italian beefs for me not to get what I like. Portillo's and Brown's are above average, but there are some smaller local places I prefer that are closer to my digs. When it come to Brown's I still think of them as Brown's Chicken, a KFC wanna be in my mind. Even with Mr. portillo now doing frequent TV shots for them I'm still living with the past I'd rather chew ground up glass than eat fast food chicken.
bear
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Guess those "eat more chiken" ads didn't work for you!