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OOTP doesn't model marketing, giveaways or concessions in any user-operated way. You'll get merchandise and television revenue, but that is decided by the game engine. When creating the expansion franchise, I bet you didn't edit yourself an Fan Interest. Starting at 0 makes it an almost impossible task. Any expansion team is going to have some interest in the first year, I probably would have looked around the league and seen what everybody else had, then given myself an Interest around the average.
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