I dont like the contest portion of it. A bit to High Schoolish to me voting for the most popular set. However I wouldnt be upset if I had to pay for a roster set that passed certain benchmarks. That however walks a fine line where lawyers love to tread I am sure.
I agree with 98 Yankees that this is something for Marcus and company to work out with some folks and doing this, this way, sets up problems. I just see this as an opportunity for flamewars and turf battles especially between the supporters of rival sets that dont win.