Quote:
Originally posted by TigersFan23
As someone who works in the industry, you would not imagine how expensive even a small PR/Media/Marketing campaign cost. To be honest, good reviews at IGN or Gamespot do not always result in a big boost in sales and it does cost something to get your product reviewed (i.e. CDs, FedEx cost, etc.)
Doing print ads are even more problematic- and pretty expensive at that! All in all, .400 could might gain back little or nothing for such an effort (or actually lose money). Keep in mind that when you buy a game, the price includes not only development cost but all other related cost (marketing, PR, print/web advertising, TV ads, etc.). That's why you have Triple A games selling for $50.
Markus and .400 have the best form of advertising you could ask for- word of mouth and they keep thier overhead low.
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I agree with this logic for the most part. I too work in the advertising industry, and I know for a fact that national radio and TV campaigns are prohibitively expensive for small companies. Hell, they're prohibitively expensive at a regional/local level for small companies/candidates.
And, of course, there's the challenge (though not insurmountable I think) of attempting to use audio or visual (even print, though less so) mediums to promote a text-based product. THAT, is tough. Though I'd love to attempt it.
Hit me up if you want TV produced Markus
-E