|
The colors are being called "Sedona Red" and "Sonoran Sand".
According to the press..
"Phoenix-based Campbell Fisher Design, the firm that did the team's original uniforms, updated the look so the merchandise would be more popular and so the uniforms would be more TV friendly, with the team's name shorter and therefore easier to read for viewers.
'The uniforms we had were really divisive,' team President Derrick Hall said.
Purple and turquoise was a color combination that fans either loved or hated, he said, and it was the first change Major League Baseball suggested when it approached the team about a new look.
'You're just not going to get everybody to wear purple for whatever reason,' Hall said.
Red, sand and black are more universally acceptable colors for men and women, and look more fashion-forward, according to designer Greg Fisher. And this fall, red was a major accent color on the runways, but he insists sports marketing had more to do with the new look than fashion trends.
'We wanted to give the new look more energy and excitement, to work from a merchandising standpoint as well as a uniform standpoint,' he said."
|