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I think a large part of it is that both teams from the biggest market in baseball, New York, were eliminated, leaving a pissed off fan base. Once the Yankees and the Mets were out, did any New York baseball fan have any real reason to watch the Tigers or the Cardinals? I somehow doubt Yankee fans were glued to their TV sets rooting for the Cardinals simply out of vengeance, and vice versa for Mets fans.
And I think a good case can be made that, yeah, there wasn't much in the way of star power in this series. The biggest name was Albert Pujols... but then who? None of the starting pitchers are established names, likely leaving either Ivan Rodriguez or Scott Rolen as the only guys even casual fans know. No one is going to tune in just to see those players.
Plus, I think the Cardinals taking a lead had something to do with it. People probably had an issue with watching a team that barely finished .500 win a championship.
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