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Doesn't look too bad, especially considering alternate viewing options keep going up and up and St. Louis and Detroit aren't major markets. I was actually expecting it to be worse.
I would advise folks not to equate television ratings with an overall measure of the interest-generating ability of any particular series. Long-term, it may be better for baseball to have, say 250,000 Detroit fans become really excited about their team heading into the team's future at the cost of having a million Yankees fans turn the channel away from this particular World Series.
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