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As a web designer, I would not have put the site together that way.
BUT....
Chances are Rick and Rich are LEARNING how to do a website as they're doing it. There's no harm in that at all. Everyone building their first few websites learns as they go. You can read all the books and get all the help you can find, but until you've put together sites and seen what works and what doesn't, you're not going to know firsthand.
Just my two cents, don't take it as anything more,
Will
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Top Five Books I Ever Read:
1. Murder of Roger Ackroyd -- Agatha Christie
2. Birds of Prey -- Wilbur Smith
3. King Solomon's Mines - H. Rider Haggard
4. Comstock Lode -- Louis L'Amour
5. Andersonville -- McKinley Kantor
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